In this workshop, Kristen will discuss strategies to build a newsletter that helps authors sell books. A newsletter is the only social media that belongs to the author. She will talk about how to start a newsletter, including newsletter services and things authors need to get started—no book required. She’ll look at the best ways to build a newsletter list—including building an organic list, using reader magnets, and multi-author promotions. She’ll also discuss best practices on sending newsletters, working with other authors to maximize sales and profits, and how to increase backlist sales using your newsletter. These techniques can be used by indie and traditional authors.
Kristen Strassel is far cooler than she’ll make herself sound in this bio. The prolific author of many paranormal and contemporary books, she enjoys spending time with the voices in her head—nudging the characters toward those bad decisions and seeing if she can get them a happily ever after. When she’s not writing, she’s often still in the land of make-believe—doing makeup for film and television. And when she’s not doing any of that, she enjoys making her house look like a Pinterest board, watching football, and road trips to the middle of nowhere. Kristen doesn’t have any kids, but she does have a very opinionated cockatiel.